![]() Earlier this year, the duo revealed Nike CryptoKicks, a collection of customizable NFT sneakers, RTFKT’s first big sneaker release since Nike acquired it. RTFKT grew in prominence for launching sneaker NFTs that sold for more than $3 million shortly after Christie’s record Beeple NFT sale. Swoosh is a separate project from RTFKT, it uses similar tools and technologies. ![]() This strategy is made possible by Nike’s recent acquisition of RTFKT Studios, a startup that uses NFT, blockchain authentication and augmented reality to create one of a kind digital sneakers and other collectibles. Nike’s.Swoosh is part of its strategy to leverage its customizability selling point for the blockchain and NFT movement in apparel. Long before the NFT hype, Nike launched NikeID, which allowed customers to personalize their own Nike merchandise. Swoosh community members will also stand a chance to participate in exclusive physical products and events with world-renowned athletes and designers. Swoosh platform will allow members to learn, collect and co-create virtual apparel and related goods which can be worn in the metaverse. Membership to the beta version begins this month, with plans to launch the first digital collectibles in 2023 with input from. Swoosh, a blockchain-enabled platform and community ecosystem for web3-curious Nike consumers. Apparel company Nike has announced the launch of.
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